So, this is not my academic blog, featuring musings on my research usual disclaimers yadda yadda. But I nonetheless reserve the right to store links to my available ac-writing here, not least to keep things in one place but also to help spread the word. Book reviews are a little easier, especially if they’re not behind any paywall. Tend to be less jargony, easier to get through in a brief sitting.
And this one is a doozy: pertinent to anyone who has a blog, reads a blog, shares a blog (hint hint), or whatever. Plus all those other non-blog things that also count as social media and, somehow, in a Wittgensteinian way look like they hang together. The problems of classification are part of what this book is trying to do. So click on, have a look… and spread it, yo!
“Spreading a New Buzzword to Describe Participatory Culture”: a review of Spreadable Media by Henry Jenkins, Sam Ford, and Joshua Green.
At the book’s very beginning, we are told, “If it doesn’t spread, it’s dead” (p. 1). This is more a buzzy, normative declaration than an empirical observation, and it is our best clue as to what informs the analysis that follows. They set their term against comparable buzzwords: spreadable not sticky, spreadable not pirated, spreadable not viral. These are the themes that shape what follows.